This week is Data Privacy Week sponsored by the National Cybersecurity Alliance.
According to the Pew Research Center, 79% of U.S. adults report being concerned about the way their data is being used by companies. With the global big data market set to be worth nearly $235 billion by 2026, consumer data – and its responsible use – is core to this growth.
At MeasureOne, we are passionate about consumer data rights. We believe that respecting consumers’ privacy is paramount for inspiring trust and business growth. We think about how consumers expect their data to be used so we designed a Consumer-Permissioned Data-as-a-Service (CPDaaS) that provides the infrastructure for businesses to enable their consumers to share their data securely and efficiently. Importantly, our products provide the consumer transparency and control over what data gets shared and with whom.
Our consumer-permissioned data platform enables fast and reliable access to and verification of any consumer information in an online account including income, employment, education, and much more. From delivering discounts to expanding financial opportunities, businesses are using our products to better serve their consumers by using previously inaccessible data shared with them by the owner of that data: the consumer.
Access to consumers’ personal data brings great responsibility, and we look forward to a future where consumers take full control of their personal information to create opportunities for themselves and the businesses that serve them.
If you’re interested in learning more about our consumer-permissioned data products and services, please email us at hello@measureone.com. If you know of other businesses that may benefit from our consumer privacy guaranteed products, please let us know. Happy Data Privacy Week!