How a Customer-Centric Approach to Consumer Data Unlocks Opportunity

Consumer data is big business, projected to reach $234.6 Billion by 2026. There has never been more consumer data available online, and collecting and sharing of personal data continues to be the widely accepted norm of doing business. Today, consumer data sharing relies primarily on data aggregators that collect, organize, and store large amounts of consumer data, and sell that data to businesses. There are many problems with this data sharing model (the Facebook and Cambridge Analytica debacle comes to mind), however, a few stand out as particularly egregious: the high cost of the data, its poor quality, and perhaps most importantly, the inherent betrayal of consumer trust.



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