Using consumer-permissioned data technology to expand consumer-base and cut costs

A case study on INvestEd

MeasureOne has increased our loan originations, while still being financially sound, and is ultimately helping more families.


Joe Wood CEO, INvestEd


Creating a new product by swapping-in high academic achievers


About INvestEd

INvestEd's goal is to provide students with solutions to put higher education within reach. Their efforts focus on providing friendly, free, expert financial aid help to students, families, and counselors.

Their goal

INvestEd was searching for means to help more families that need loans. Their traditional lending practices focused on students with credit-worthy co-signers, limiting their ability to assist students and families. Their objective: expand lending to a broader universe of students – without increasing portfolio risk.

The academic data solution

INvestEd uses the MeasureOne API to extract and standardize transcripts, enabling them to incorporate academic data as a means to assess credit risk. MeritScore, a part of MeasureOne’s predictive analytics suite, helps them weigh an applicant’s future payment risk and validate lending decisions.

The final results

Since onboarding academic data, INvestEd has successfully created an entirely new portfolio category, increasing loan originations by more than 6%.


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