The holiday season is a critical period for the gig economy. Rideshare services, food delivery, and package logistics all experience a surge in demand as consumers shop, travel, and order in record numbers. For gig platforms, this is an opportunity to maximize earnings and expand their workforce, but only if they can onboard new drivers quickly and efficiently. Traditional manual onboarding processes often slow down during these peaks, especially when verifying essential documents like auto insurance. This is where automation becomes a game-changer, and MeasureOne offers solutions designed to streamline the entire process.
During major holiday periods, gig platforms in the U.S. often see increased activity fueled by broader seasonal hiring trends: In fact, as much as 40% of Americans seek additional work during the holiday season compared to normal periods.
The holiday season doesn’t just increase consumer demand: it also motivates individuals to take on additional work. Many Americans turn to gig platforms during this time to supplement their income for a variety of reasons. For some, seasonal expenses create financial pressure, and, for many, wages from a primary job may not fully cover these expenses, driving the pursuit of flexible gig work.
Others seek gig opportunities to offset rising costs in essentials. Inflation and higher prices for gas, groceries, and utilities continue to strain household budgets, making temporary or side work an attractive solution. Gig work, such as rideshare driving, food delivery, or package couriering, offers flexible schedules that fit around full-time jobs, giving workers the chance to earn extra income without committing to long-term shifts.
To meet this demand, platforms need to onboard more drivers than usual within a shorter time frame. While this influx represents a growth opportunity, it also exposes bottlenecks in traditional onboarding workflows.
Verifying driver eligibility involves multiple steps: checking licenses, validating vehicle registration, and confirming that insurance coverage meets platform requirements. When done manually, this process can take days, particularly during holiday surges.
The risks of slow, manual verification include:
Clearly, relying solely on manual workflows is not scalable or efficient, especially during seasonal spikes.
Automation provides a way to onboard drivers faster, more accurately, and at scale. By leveraging technology, platforms can:
These capabilities mean drivers can be approved and activated in minutes rather than days, while platforms maintain full compliance.
A holiday-ready onboarding workflow might look like this:
This process reduces onboarding time, mitigates risk, and ensures that drivers are ready when demand peaks.
The holiday season presents enormous opportunities for gig platforms, but only if they can quickly and safely onboard new drivers.
MeasureOne’s suite of tools is specifically designed to help gig platforms manage driver onboarding efficiently:
Make it easier to capitalize on holiday demand. For gig platforms preparing for the next holiday season, automation is a necessity.